LeBron James and Stephen Curry Tie as Gen Zs Favorite Athletes

Los Angeles Lakers star LeBron James and Golden State Warriors sharpshooter Stephen Curry have dominated on the court for years. They collectively boast eight NBA championships, six league MVP awards and five Finals MVP trophies. And now they’re winning big with the Gen Z audience. 

A new Morning Consult survey shows James and Curry tied as Gen Z’s favorite athletes with net favorability ratings of 41, followed by Brooklyn Nets star Kevin Durant, who scored a rating of 28. Lionel Messi and Cristiano Ronaldo, who recently ranked as the top two most popular soccer players in the world, rounded out the top five overall athletes with Gen Z. Each scored a net favorability rating of 24. (Net favorability rating is the share of respondents with a favorable opinion minus the share with an unfavorable opinion.)

Player popularity skewed toward basketball: NBA stars accounted for six of Gen Z’s top 10 favorite athletes.

Then vs. now: Gen Z’s most popular players 

Though Gen Zers may be more likely to identify as fans of the NFL than the NBA, basketball players have more star power with the hard-to-reach cohort than their counterparts on the gridiron. That trend is consistent with a 2020 survey, too. 

In 2020, half of Gen Z’s top 10 favorite athletes were NBA players, including four of the top five. Lakers legend Kobe Bryant, who wasn’t included as an option in the 2022 survey, ranked as the group’s favorite player, while James, Messi, Curry and Michael Jordan rounded out the top five. 

Curry’s standing has improved since then as well. He played second fiddle to James in 2020, but is now on equal footing. While Curry’s favorable numbers are lower than James’, his unfavorables are also significantly lower, making him the less polarizing figure.

The Nov. 2-8, 2022, survey was conducted among a representative sample of 1,000 U.S. Gen Zers between the ages of 13 and 25, with an unweighted margin of error of plus or minus 3 percentage points. A separate Nov. 2-4, 2022, survey was conducted among a representative sample of 2,210 U.S. adults, with an unweighted margin of error of plus or minus 2 percentage points. 

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